RFID Tracking In Retail

If you have been driving around the Klang Valley recently, sure enough, you may have heard about the buzz surrounding one particularly interesting acronym: RFID. While most people tend to associate it with a random expressway toll system, only a very few are aware that it is also emerging as one of the pivotal aspects of the modern retail industry today. Still, what is RFID in the first place, and how does it transform many retail businesses out there?

Well, RFID stands for radio-frequency identification, which is a system typically consisting of a radio transmitter-receiver, a tag, and a transponder. In the retail industry, it also comprises a long-distance reader and database software to analyse, evaluate, and store all the data obtained from the reader. To understand why an RFID retail system is one of the major business innovations these days, let’s take a look at three significant advantages of it:

#1: Efficiency

For many companies, one of their main concerns is ensuring a seamless flow when it comes to inventory monitoring, especially during peak seasons. Hence, RFID tracking in retail offers a more precise stock calculation at a swifter rate. Its capability to go through massive amounts of information is largely attributed to the reader, which detects RFID tags from various ranges depending on the level of radio frequency it uses, as well as the transponder, which relies on the details obtained from the tags to keep track of the inventory. Such automation not only reduces the need for painstaking workforces but also prevents the possibility of human error.

#2: Security

Aside from supply chain coherence, an RFID system for retail is critical in preventing valuable products from disappearing without a trace, whether accidentally or on purpose. A recent Los Angeles Times article stated that almost 36% of such instances occurred due to shoplifting, while around 32% were caused by staff fraud. Therefore, RFID technology, via its alarm system and surveillance features, guarantees a much safer transfer of items from the production line all the way to the checkout counter. So, if an RFID tag is still active past the distribution or purchasing area, it triggers a warning sign based on the radio waves received by the reader. This mechanism has been proven to reduce retail theft by up to 2%.

#3: Convenience

Clearly, achieving an impressive sales target could only be made possible if customers found themselves having a pleasant shopping experience over and over again. This is where an RFID retail system serves its function magnificently. One of the finest examples of this is the installation of a ‘smart fitting room’ in clothing stores. It has mirrors that are equipped with RFID readers that can detect a tag and provide on-the-spot customised tips regarding other available options as well as any suitable accessory for the patron. This user-centric approach can be applied to other retail markets as well.

There you go! There should be no doubt for entrepreneurs, be it major or small-scale, to have reliable RFID systems in retail establishments because it is a long-term investment that is certainly going to be worth it, both for them and their shoppers. Hence, it is important to search for the type of tracking system that suits your business nature and preferences the best.

So, what are you waiting for? Don’t you want to be a few steps ahead of your competitors by setting up a brilliant RFID framework for retail purposes? Get in touch with us through WhatsApp or send us an email at cs@inchz-vielfalt.com for further inquiries.